Brainstorming and developing new ideas for instituting change. Best to make this as inclusive and collaborative as possible - especially for the audience the change seeks to impact.

Creating a proof of concept for your change, usually done in a singular environment.

Pressure testing your proof of concept in a different setting to see if your successful prototype can work elsewhere.

Implementing your innovation in a number of different settings, perhaps across a vast network of beneficiaries.

Other people, outside of your organization, begin to iterate and adapt your innovation for their own purposes.

Your innovation becomes the conventional norm and the ubiquitous, best practice of the sector. Institutionalization often involves policy changes at a national, governance level.